diff --git a/src/item_menu.c b/src/item_menu.c
index 22ce3d89b..defa4f68a 100755
--- a/src/item_menu.c
+++ b/src/item_menu.c
@@ -2075,7 +2075,7 @@ static void Task_ItemContext_Sell(u8 taskId)
 {
     s16 *data = gTasks[taskId].data;
 
-    if (ItemId_GetPrice(gSpecialVar_ItemId) == 0)
+    if (ItemId_GetPrice(gSpecialVar_ItemId) == 0 || ItemId_GetImportance(gSpecialVar_ItemId))
     {
         CopyItemName(gSpecialVar_ItemId, gStringVar2);
         StringExpandPlaceholders(gStringVar4, gText_CantBuyKeyItem);